September 1st, 2007 — Scribe Juice
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Previously, we analyze how verbs, specifically, action verbs, can inject some real compelling power into your sales copy.
And of course, there is also the mandatory mention of ScribeJuice with it’s powerful database of power words which you cane extract and use in your sales copy.
Let’s have a revision again shall we?
Writing a good sales copy that SELLS is about tapping into the reader’s mind and desire.
We need to keep them entertained, engaged and informed - all through the way, to the ‘buy’ button.
Having short but powerful action verbs in place can stimulate the emotions in the readers, and really grab them by the BALLS!
However Not All Verbs Are Equal
Some are more powerful than others.
For example, we say we want to kill your opponent.
The word ‘kill’ is the verb here.
Now, ‘kill’ is a pretty strong verb, but what about
‘obliterate’ ?
‘eliminate’ ?
‘annihilate’ ?
‘exterminate’ ?
They are more powerful ain’t it?
That’s not all I’m gonna share with you.
Sometimes, small changes can bring the biggest results in your sales copy.
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August 16th, 2007 — Scribe Juice
In the previous “100 Power ‘Juicy’ Words To Spice Up Your Copy” post, I brought a list of power words which you can use to give your sales copy a serious kick-ass boost!
So why do we bother to put power words in our sales copy?
On the Internet you only have a few seconds to catch your reader’s attention. The words on your page need to convey the right message and touch the core of your target prospect in seconds.
However far too many business owners do not pay attention to their sales copy. They do not know how to reach out. To sell.
To really grab the visitors by the eyeballs and make them want to stay. To read on. And eventually to buy.
Power words are essential elements in sales copy because..
- appeal to people’s emotion
- helps create a vivid mental picture in the prospect’s mind
- and these leads to increase responsive rate, and hence conversion goes up!
With Scribe Juice, there is a built in power words generator that which you can easily refer to, and then input into your sales copy.
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August 16th, 2007 — Scribe Juice
Action words help to gain your prospects attention and pull them to the sales copy.
That is where verbs come in. It help leads your visitor towards the sale in form of call for action. Verbs also help to increase believability.
Adjectives are words that modify a noun. They are picture words. They describe a noun. In copywriting context, adjectives help us to create a beautiful picture.
However too much of use of adjectives counter the effect of action verbs, which reduces the impact of your sales copy - resulting in loss of visitor attention!
Here are some statistics by Leo Burnet (famous advertisement writer).
If your adjective ratio in your sales copy is above 24%, it is in the ineffective range.
An optimal adjective ratio will be between 10-13%.
Now Obviously You Are Not Gonna Count Your Adjectives…
…Pull out your calculator and divide it by the total number of words to get the adjective ratio.
It’s a huge waste of time. You can be better spend it by focusing your time to juice up the copy.
Enter Scribe Juice…
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August 16th, 2007 — Scribe Juice
We have been talking so much about how interactivity can help increase sales for a sales letter with the help of Scribe Juice Interactive.
As if that is not enough, we are gonna delve even further.
Why You Should Personalize Your Sales Letter…
- Shorten its length and make it more appealing to read.
- More attention grabbing
- Higher conversion rates = More money into your inbox!
- Gives your visitor greater control over what they want to read and how the information will appear to the.
- For example, if you are selling a product that covers area x, y and z. Your audience may only be interested in area x. So you give them the option to just read area x.
- Essentially, you give the audience the power to choose. And they like it. When they like it - more sales for you!
- That is interaction! All about communication!
Sounds Difficult? Here’s The Good News…
Personalized sales letter are easy to create with ScribeJuice Interactive - with the help of CSS and JavaScript.
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July 28th, 2007 — ScribeJuice
Recently I’ve not been updating the ScribeJuiceReview blog.
Don’t let that fool you!
There are actually a lot of developments going on behind the scenes for ScribeJuice.
How do I know?
I’ve been corresponding with John Tanner for a quite some time, and some of these things he has lined up for ScribeJuice are quite truly amazing.
He didn’t want me to give away some of the stuff he told me as he was worried that these features may take longer than expected to release, and I can perfectly understand that.
What I can reveal now is that some of the earlier mentioned improvements to ScribeJuice are now in the works and should be ready soon as we speak.
These improvements are pertaining to:
1. The overall interface to make it more user friendly
2. ScribeJuice Interactive WordPress plugin for WordPress
- To enable javascripts specially designed for ScribeJuice Interactivity. Can be use for other javascripts as well
3. Database backup for ScribeJuice Swipemanager
4. Much more powerful secret features, to be revealed in due time…..
That is all I can say for now.
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July 28th, 2007 — ScribeJuice
In some of my previous posts, I talked about ScribeJuice Interactive, one of the components that John Tanner has included in the ScribeJuice copywriting package.
To recap, ScribeJuice Interactive is a program that helps you to tailor make the response your prospects want to see based on the actions he takes such as clicking a checkbox, button, radio button, image, hyperlink, hyperlink text and hyperlink image, on your sales page.
The result?
When he request for a particular action, and you give it to him, you can expect to get nothing less than INCREASED CONVERSION AND RESPONSE RATE!
That just goes to show the lethal power of interactivity and personalization! You get laser-targeted prospects that are actually looking to buy your products!
Something that only ScribeJuice Interactive is able to help you achieve.
Nothing I’ve seen in the market has ever came close to producing this kind of stunning personalization effect!
Not only that…
You can also use ScribeJuice Interactive to make your sales page more user-friendly and easier to navigate.
Alright, let’s quit these talk that I’ve mentioned before and get down to business!
How Does ScribeJuice Interactive Works?
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July 14th, 2007 — ScribeJuice
ScribeJuice is like a bazooka for copywriters.
Explosive. Potent.
However even with the most deadly weapon, it is useless if there are no ammunitions to supply it.
In copywriting terms, we are talking about the various components such as offers, emotional triggering words and call to action phrases that make a great compelling sales copy.
As we all know, a headline of a copy is also extremely important. It is what attracts your prospect to make them stop DEAD in their tracks and compel them to check out more about your product.
Your headline is like the doorway and initial point in a path where you want your prospect to thread that leads up to the eventual ‘buy’ button. Screw up your headline, and that’s it!
They press the ‘close’ button, never to come back!
Well, if you are cracking your brains thinking about how to come out with the most compelling and spell-bounding headlines, fret not!
I’m giving away a free bonus headline ’swipe’ file, where you can just legally ’steal’ these POWER headlines, fill in the blanks and you are all set to go.
All you need to do is:
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July 14th, 2007 — ScribeJuice
Yesterday Allen, the owner of Warrior Forum sent a PM to members again giving them a short introduction to Eric Louviere’s new product’s, Ad Influence. It’s on copywriting techniques.
Allen then pointed to an article he wrote where he mentioned that copywriting is such a powerful and vital skill that can seriously help boost one business’ sales.
However sadly, many people are not aware of just how important copywriting is.
I’m very much inclined to agree.
Sometimes I go around telling people that they should use hire a good copywriter and implement some copywriting techniques to souped up their sales page (actually hardly a sales page at all!), and they will just go blank on me.
“So what is copywriting all about?”
With questions like these, you just get thrown backwards!
Copywriting is everything man!
You can apply it not only in your sales page, but also in your email marketing, promotional brochures and vouchers, negotiation and even relationship. Yes - relationship!
It is all about a combination of effective persuasion, playing of emotions, value creation and risk reversal, with loads of attention and interest grabbing elements throw in.
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July 13th, 2007 — ScribeJuice
Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.
Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.
If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.
With effective emotional triggering words and phrases, it can make a major difference to your conversion.
I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.
Here goes - my list of 100 kick ass words:
1
Absolutely
2
Accomplish
3
Achieve
4
Adore
5
Advice
6
Alluring
7
Authentic
8
Automatically
9
Avalanche
10
Choice
11
Cinch
12
Clear-cut
13
Colorful
14
Colossal
15
Comfortable
16
Compare
17
Compelling
18
Complete
19
Completely
20
Critical
21
Crucial
22
Daring
23
Dazzling
24
Definite
25
Instantly
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July 13th, 2007 — ScribeJuice
I just got word from John in his latest personalized update that there is a new tool in the ScribeJuice’s power copywriting arsenal - ScribeJuice SwipeManager (see screen shot on the left).
This module is actually an add-on and not included in the sales letter.
I knew that there will be additions to ScribeJuice, but I didn’t expect it to come this quick. All I can say is ‘WOW’!
Okay, So What The Heck Is ScribeJuice SwipeManager?
Before I answer that, let me ask you something.
If you are a copywriter, do you often find yourself saving and swiping great sales copy for your future reference?
Yes?
If so, then great - ScribeJuice SwipeManager is perfect for you (and me)!
For one thing, having many swipefiles for sales copies themselves as well as components of sales copy such as headlines, guarantees and P.S can be a real messy affair when you open many files to refer.
With ScribeJuice SwipeManager, you can centralized all your swipe files in one easy convenient location. No hassle. No fuss.
You are allowed to tag the following parts of your swipe sales copies such as the:
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