Entries from July 2007 ↓

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Recently I’ve not been updating the ScribeJuiceReview blog.

Don’t let that fool you!

There are actually a lot of developments going on behind the scenes for ScribeJuice.

How do I know?

I’ve been corresponding with John Tanner for a quite some time, and some of these things he has lined up for ScribeJuice are quite truly amazing.

He didn’t want me to give away some of the stuff he told me as he was worried that these features may take longer than expected to release, and I can perfectly understand that.

What I can reveal now is that some of the earlier mentioned improvements to ScribeJuice are now in the works and should be ready soon as we speak.

These improvements are pertaining to:

1. The overall interface to make it more user friendly

2. ScribeJuice Interactive WordPress plugin for WordPress

- To enable javascripts specially designed for ScribeJuice Interactivity. Can be use for other javascripts as well

3. Database backup for ScribeJuice Swipemanager

4. Much more powerful secret features, to be revealed in due time…..

That is all I can say for now.

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In some of my previous posts, I talked about ScribeJuice Interactive, one of the components that John Tanner has included in the ScribeJuice copywriting package.

To recap, ScribeJuice Interactive is a program that helps you to tailor make the response your prospects want to see based on the actions he takes such as clicking a checkbox, button, radio button, image, hyperlink, hyperlink text and hyperlink image, on your sales page.

The result?

When he request for a particular action, and you give it to him, you can expect to get nothing less than INCREASED CONVERSION AND RESPONSE RATE!

That just goes to show the lethal power of interactivity and personalization! You get laser-targeted prospects that are actually looking to buy your products!

Something that only ScribeJuice Interactive is able to help you achieve.

Nothing I’ve seen in the market has ever came close to producing this kind of stunning personalization effect!

Not only that…

You can also use ScribeJuice Interactive to make your sales page more user-friendly and easier to navigate.

Alright, let’s quit these talk that I’ve mentioned before and get down to business!

How Does ScribeJuice Interactive Works?

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ScribeJuice is like a bazooka for copywriters.

Explosive. Potent.

However even with the most deadly weapon, it is useless if there are no ammunitions to supply it.

In copywriting terms, we are talking about the various components such as offers, emotional triggering words and call to action phrases that make a great compelling sales copy.

As we all know, a headline of a copy is also extremely important. It is what attracts your prospect to make them stop DEAD in their tracks and compel them to check out more about your product.

Your headline is like the doorway and initial point in a path where you want your prospect to thread that leads up to the eventual ‘buy’ button. Screw up your headline, and that’s it!

They press the ‘close’ button, never to come back!

Well, if you are cracking your brains thinking about how to come out with the most compelling and spell-bounding headlines, fret not!

I’m giving away a free bonus headline ’swipe’ file, where you can just legally ’steal’ these POWER headlines, fill in the blanks and you are all set to go.

All you need to do is:

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Yesterday Allen, the owner of Warrior Forum sent a PM to members again giving them a short introduction to Eric Louviere’s new product’s, Ad Influence. It’s on copywriting techniques.

Allen then pointed to an article he wrote where he mentioned that copywriting is such a powerful and vital skill that can seriously help boost one business’ sales.

However sadly, many people are not aware of just how important copywriting is.

I’m very much inclined to agree.

Sometimes I go around telling people that they should use hire a good copywriter and implement some copywriting techniques to souped up their sales page (actually hardly a sales page at all!), and they will just go blank on me.

“So what is copywriting all about?”

With questions like these, you just get thrown backwards!

Copywriting is everything man!

You can apply it not only in your sales page, but also in your email marketing, promotional brochures and vouchers, negotiation and even relationship. Yes - relationship!

It is all about a combination of effective persuasion, playing of emotions, value creation and risk reversal, with loads of attention and interest grabbing elements throw in.

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Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.

Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.

If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.

With effective emotional triggering words and phrases, it can make a major difference to your conversion.

I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.

Here goes - my list of 100 kick ass words:

1
Absolutely

2
Accomplish

3
Achieve

4
Adore

5
Advice

6
Alluring

7
Authentic

8
Automatically

9
Avalanche

10
Choice

11
Cinch

12
Clear-cut

13
Colorful

14
Colossal

15
Comfortable

16
Compare

17
Compelling

18
Complete

19
Completely

20
Critical

21
Crucial

22
Daring

23
Dazzling

24
Definite

25
Instantly

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I just got word from John in his latest personalized update that there is a new tool in the ScribeJuice’s power copywriting arsenal - ScribeJuice SwipeManager (see screen shot on the left).

This module is actually an add-on and not included in the sales letter.

I knew that there will be additions to ScribeJuice, but I didn’t expect it to come this quick. All I can say is ‘WOW’!

Okay, So What The Heck Is ScribeJuice SwipeManager?

Before I answer that, let me ask you something.

If you are a copywriter, do you often find yourself saving and swiping great sales copy for your future reference?

Yes?

If so, then great - ScribeJuice SwipeManager is perfect for you (and me)!

For one thing, having many swipefiles for sales copies themselves as well as components of sales copy such as headlines, guarantees and P.S can be a real messy affair when you open many files to refer.

With ScribeJuice SwipeManager, you can centralized all your swipe files in one easy convenient location. No hassle. No fuss.

You are allowed to tag the following parts of your swipe sales copies such as the:

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How many times have you got yourself a fantastic product but sadly, the follow up customer service is sorely lacking.

I dare to wager it might happen to you on quite a few occasions.

Well, at least it did happen to me before.

However I’m glad that this is NOT the case with regards to ScribeJuice.

For me, I got ScribeJuice on the very day ScribeJuice was launched. In terms of development, I have to say that ScribeJuice is still in it’s early stages.

A lot more room for improvement and growth (which makes this software all the more exciting).

But anyway, there were certain bugs which I encountered within the HTML editor that frustrated me a fair bit.

For example, I had problems changing the font and font colors, and I couldn’t open up certain HTML files with scripts.

What I emailed John Tanner, the programmer behind the ScribeJuice software and informed him of the issues, he quickly apologized and within days, he had the fix ready for me!

All this while, he was very patient in his answers to my queries, and his follow ups were quick and top notch!

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I just want to give you a low down and recap on some of the fantastic bonuses that to me, far exceeds the selling price of ScribeJuice in value.

Brace yourself.

This is what you gonna get when you make a smart investment in ScribeJuice:

1. 27 Handwritten Fonts

2. 420+ (1.48 Megabtyes worth) of Eyeball Grabbing Response Driven Graphics consisting of:

• Arrows
• Numbers
• “Stop” sign
• “Credit Card” signs
• “As Seen On TV” signs
• “Money Back Guarantee” signs
• Ticks
• Check Boxes
• Certificates
• “Buy Now” signs
• “Special Offers” sign
• “Click here” signs
• And more…….

Here are some screenshots:

I can’t stress enough how useful these graphics are! These will give your sales copy a serious major boost!

Very eye catching. And very emotional triggering that will lead your prospects all the way to the ‘Buy’ button. Buy button triggers if you will.

3. 12 Sales Letter Template

If you have no idea how to start, the templates are just for you. These templates will give you a hint of the format of a sales letter, which you can customize to your liking or simply plug in and go.

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I actually bought the ScribeJuice software a week ago.

I received a PM from Allen in the Warrior Forum, informing me of a new copywriting tool that promises to help souped up my sales copy.

Being a believer in the importance of good copywriting skill, I was sufficiently intrigued enough to go over to the sales page, and I must say that I was pretty impressed.

The programming brains behind ScribeJuice is John Tanner and the copywriting sauce is derived from Michel Fortin.

Now, when it comes to copywriters, it is hard pressed to find any other that come any bigger than Michel Fortin.

Imagine…

He is the dude that wrote sales copies for the likes of John Reese, Yanik Silver, Stephen Pierce, Armand Morin, Jason Potash and even Michael Kimble.

With a resume like this, it is not hard to be awed. Mind you, these clients aren’t just any ordinary Joe on the streets.

These are top notch marketers who have been there and done that, and if Michel Fortin is the one they turn to for sales copy, he must be good!

Make it DAMN GOOD!

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If you own a business, be it offline or online, one of the most essential skill you must have is the art of copywriting, where the sole purpose is to do nothing but - SELL!

Period.

We can have the best product of the highest quality, nicest looking website, and even the most targeted of visitors coming in, but if we cannot engage them and persuade them to make a purchase, then everything comes to naught.

It’s a big waste of time, effort and money for you.

That is why copywriting is so important. With the clever use of persuasive and emotional words and phrases, we can turn a non-committal prospect into a raving buyer, dying to give you his money in a heartbeat.

In simple terms - copywriting is basically salesmanship in print. Copywriting makes the vital difference between a business with mediocre sales and one with that has raging buyers flooding in.

It is amazing how some people discount the value of a good effective cash sucking sales copy. They spend a lot of time on search engine optimization, traffic generation, and the latest marketing gimmick and ‘trick’, where the emphasis should really be on how to compel the visitors to buy and buy NOW!

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