Entries from September 2007 ↓

Discover How Some Little Changes Can Make Your Sales Copy More Compellingly Persuasive!

Previously, we analyze how verbs, specifically, action verbs, can inject some real compelling power into your sales copy.

And of course, there is also the mandatory mention of ScribeJuice with it’s powerful database of power words which you cane extract and use in your sales copy.

Let’s have a revision again shall we?

Writing a good sales copy that SELLS is about tapping into the reader’s mind and desire.

We need to keep them entertained, engaged and informed - all through the way, to the ‘buy’ button.

Having short but powerful action verbs in place can stimulate the emotions in the readers, and really grab them by the BALLS!

However Not All Verbs Are Equal

Some are more powerful than others.

For example, we say we want to kill your opponent.

The word ‘kill’ is the verb here.

Now, ‘kill’ is a pretty strong verb, but what about

‘obliterate’ ?

‘eliminate’ ?

‘annihilate’ ?

‘exterminate’ ?

They are more powerful ain’t it?

That’s not all I’m gonna share with you.

Sometimes, small changes can bring the biggest results in your sales copy.