Entries Tagged 'Scribe Juice' ↓

Previously, we analyze how verbs, specifically, action verbs, can inject some real compelling power into your sales copy.

And of course, there is also the mandatory mention of ScribeJuice with it’s powerful database of power words which you cane extract and use in your sales copy.

Let’s have a revision again shall we?

Writing a good sales copy that SELLS is about tapping into the reader’s mind and desire.

We need to keep them entertained, engaged and informed - all through the way, to the ‘buy’ button.

Having short but powerful action verbs in place can stimulate the emotions in the readers, and really grab them by the BALLS!

However Not All Verbs Are Equal

Some are more powerful than others.

For example, we say we want to kill your opponent.

The word ‘kill’ is the verb here.

Now, ‘kill’ is a pretty strong verb, but what about

‘obliterate’ ?

‘eliminate’ ?

‘annihilate’ ?

‘exterminate’ ?

They are more powerful ain’t it?

That’s not all I’m gonna share with you.

Sometimes, small changes can bring the biggest results in your sales copy.

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In the previous “100 Power ‘Juicy’ Words To Spice Up Your Copy” post, I brought a list of power words which you can use to give your sales copy a serious kick-ass boost!

So why do we bother to put power words in our sales copy?

On the Internet you only have a few seconds to catch your reader’s attention. The words on your page need to convey the right message and touch the core of your target prospect in seconds.

However far too many business owners do not pay attention to their sales copy. They do not know how to reach out. To sell.

To really grab the visitors by the eyeballs and make them want to stay. To read on. And eventually to buy.

Power words are essential elements in sales copy because..

• appeal to people’s emotion
• helps create a vivid mental picture in the prospect’s mind
• and these leads to increase responsive rate, and hence conversion goes up!

With Scribe Juice, there is a built in power words generator that which you can easily refer to, and then input into your sales copy.

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Action words help to gain your prospects attention and pull them to the sales copy.

That is where verbs come in. It help leads your visitor towards the sale in form of call for action. Verbs also help to increase believability.

Adjectives are words that modify a noun. They are picture words. They describe a noun. In copywriting context, adjectives help us to create a beautiful picture.

However too much of use of adjectives counter the effect of action verbs, which reduces the impact of your sales copy - resulting in loss of visitor attention!

Here are some statistics by Leo Burnet (famous advertisement writer).

If your adjective ratio in your sales copy is above 24%, it is in the ineffective range.

An optimal adjective ratio will be between 10-13%.

Now Obviously You Are Not Gonna Count Your Adjectives…

…Pull out your calculator and divide it by the total number of words to get the adjective ratio.

It’s a huge waste of time. You can be better spend it by focusing your time to juice up the copy.

Enter Scribe Juice…

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We have been talking so much about how interactivity can help increase sales for a sales letter with the help of Scribe Juice Interactive.

As if that is not enough, we are gonna delve even further.

Why You Should Personalize Your Sales Letter…

• Shorten its length and make it more appealing to read. 
• More attention grabbing
• Higher conversion rates = More money into your inbox! 
• Gives your visitor greater control over what they want to read and how the information will appear to the.
• For example, if you are selling a product that covers area x, y and z. Your audience may only be interested in area x. So you give them the option to just read area x.
• Essentially, you give the audience the power to choose. And they like it. When they like it - more sales for you!
• That is interaction! All about communication!

Sounds Difficult? Here’s The Good News…

Personalized sales letter are easy to create with ScribeJuice Interactive - with the help of CSS and JavaScript.

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