Discover How Some Little Changes Can Make Your Sales Copy More Compellingly Persuasive!

September 1st, 2007 | Scribe Juice

Previously, we analyze how verbs, specifically, action verbs, can inject some real compelling power into your sales copy.

And of course, there is also the mandatory mention of ScribeJuice with it’s powerful database of power words which you cane extract and use in your sales copy.

Let’s have a revision again shall we?

Writing a good sales copy that SELLS is about tapping into the reader’s mind and desire.

We need to keep them entertained, engaged and informed - all through the way, to the ‘buy’ button.

Having short but powerful action verbs in place can stimulate the emotions in the readers, and really grab them by the BALLS!

However Not All Verbs Are Equal

Some are more powerful than others.

For example, we say we want to kill your opponent.

The word ‘kill’ is the verb here.

Now, ‘kill’ is a pretty strong verb, but what about

‘obliterate’ ?

‘eliminate’ ?

‘annihilate’ ?

‘exterminate’ ?

They are more powerful ain’t it?

That’s not all I’m gonna share with you.

Sometimes, small changes can bring the biggest results in your sales copy.

Here goes:

1. Avoid using passive verbs that leave your copy dull an uninteresting as much as you can.

Passive verbs include “is”, “am”, “were”, “was”, “are”, “be”, “being” and “been”.

Use active verbs instead.

2. Replace authoritative tense verbs such as “should”, “could” and “would”. These may offend readers as it appear as if you are telling them what to do.

3. Use more of ‘I want…’ terms.

For example..

“I want to show you….”

“I want to teach you..”

“I want to reveal a top secret….”

4. Avoid using adverbs. These are words that usually end in ‘ly’.

Example: “ran quickly”.

Instead use a more direct verb. We can say “zoom past”.

More active. More powerful.

Not all adverbs are wrong though. Just replace those we can with more compelling active verbs whenever we can.

Now, with these 4 tips, coupled with the powerful capability of Scribe Juice, look forward to a more action filled and compelling sales copy!

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