How Does Verbs and Adjectives Affect Your Sales Copy?

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Action words help to gain your prospects attention and pull them to the sales copy.

That is where verbs come in. It help leads your visitor towards the sale in form of call for action. Verbs also help to increase believability.

Adjectives are words that modify a noun. They are picture words. They describe a noun. In copywriting context, adjectives help us to create a beautiful picture.

However too much of use of adjectives counter the effect of action verbs, which reduces the impact of your sales copy - resulting in loss of visitor attention!

Here are some statistics by Leo Burnet (famous advertisement writer).

If your adjective ratio in your sales copy is above 24%, it is in the ineffective range.

An optimal adjective ratio will be between 10-13%.

Now Obviously You Are Not Gonna Count Your Adjectives…

…Pull out your calculator and divide it by the total number of words to get the adjective ratio.

It’s a huge waste of time. You can be better spend it by focusing your time to juice up the copy.

Enter Scribe Juice…

ScribeJuice is a program that will go through your copy with you and suggest more powerful verbs, as well as more colorful adjectives. Then, with just the push of the button, you can calculate exactly how many verbs and adjectives you have used.

With the ratio statistics in hand, all you then need to take out a few more minutes and fill up your copy with more action words.

Simple. Fast. Effective.

It’s like a guru in your ear system. With you. All the time.

If you want to create powerful, persuasive sales letter, packed with compelling action words (without the excess inactive adjectives), then Scribe Juice is a must-have tool. Absolute must-have!

**Don’t forget that with your purchase of ScribeJuice, you get my $30 rebate plus a mega sales copy swipe file. You won’t find this deal anywhere else!

Get ScribeJuice now!**

Share This